Whether it’s developing a stronger brand identity for an HBCU, implementing a social media engagement strategy for the university, launching an online degree program, raising the national profile for one of your degree programs, executing an aggressive PR and ticket sales marketing campaign for HBCU sports, or even creating on-campus brand activations to increase awareness and loyalty among black college students, we are the authority and experts for developing successful HBCU-targeted campaigns.
Brand re-positioning: Sometimes a university’s brand can become stale over time or it may be that new opportunities to tap into new audiences call for a new positioning. Within sports, a re-positioning can mean raising the national profile to attract a larger audience.
Marketing & PR strategy: Launched a new degree program or need to raise the profile of an existing program? Is the university not getting sufficient positive press or could the university do a better job of telling its story? Need to increase ticket sales for a football classic, athletic program, or sports conference? We have worked on university marketing campaigns and can create a strategic marketing plan that strengthens competitive positioning.
Time of crisis:Facing a crisis or recovering from a damaged reputation? Don’t leave your brand and reputation at the mercy of the media and public. A comprehensive crisis communications plan will repair the damage done to the organization’s reputation and develop a sound communications program to reconnect with audiences and regain their trust and the organization’s credibility.
Social media engagement: Online branding should not be a passive effort and should be part of a larger storytelling strategy. Social media engagement is less about pushing content and more about engaging your online community with meaningful two-way conversations. USA Today’s list of 20 Colleges Making Good Use of Social Media is a great benchmark to gauge your organization’s effectiveness with engaging an online community.
On-campus brand activations: Brands have long regarded college students and millennials as very profitable market segments to build relationships with and position their brand in front of. Targeting college students creates a pipeline of future brand loyalists and consumers. However, micro-segmenting college students and positioning your brand in front of HBCU students adds depth to college marketing strategies and creates tremendous value. Whether it’s to create awareness and loyalty for an automobile brand or to promote an upcoming film or even to create greater interaction with a consumer brand, we can create an activation strategy that will help your brand build valuable relationships with the HBCU college community.