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Florida Classic

The ChallengeWhen we were approached by the Florida Citrus Bowl to take over the marketing and PR account for the 30-year old Florida Blue Florida Classic game between rivals, Florida A&M University and Bethune Cookman University, it was following a university crisis that hit national and international headlines in 2012. The three-day weekend game that...

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FAMU eLearning

The ChallengeFAMU launched an online master’s degree program that required a well thought out branding strategy and digital launch that could produce aggressive first year enrollment goals. The campaign was also launched with less than two months until the enrollment deadline and required a quick call to action through a direct response digital campaign. We...

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Atlanta Football Classic

The ChallengeSince 1989, the 100 Black Men of Atlanta has had a rich history of presenting the Bank of America Atlanta Football Classic (AFC), one of the nation’s largest black college football games, to a crowd of tens of thousands of fans who travel near and far for this annual tradition. As a sponsor of the 2012...

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FAMU Athletics

The ChallengeFlorida A&M University (FAMU) was faced with a crushing crisis following the hazing death of a member of the university’s world renowned Marching 100 band and the subsequent year-long suspension of the band. University Athletics had to act fast. The popularity of the Marching 100 had long been a major attraction for fans attending FAMU...

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