Good news should be shared, and we thought we’d share some exciting news! For a second year in the row, our team has been selected as the Agency of Record for the highly anticipated 2015 Florida Blue Florida Classic between Florida A&M University and Bethune-Cookman University.In a nutshell, our team is responsible for leading the marketing, advertising, promotions, fan engagement, and ticket sales strategy to sell out the big game. Last year was our first year as the Agency of Record and an exciting game as the first sporting event held at the newly remodeled Orlando Citrus Bowl. We’re even more excited about this year’s game and enhancing the experience for the fans.
We can’t hide our excitement, and that’s because it’s always a special feeling working with HBCU’s. The Florida rivalry between both universities is exciting, and fan engagement within collegiate sports has become very innovative over the past few seasons. We look forward to implementing some of those best practices for this year’s game.